Together with MTV we made this web/print/guerilla campaign for Coke. The main target group for this campaign was "hillbillies" living all winter season in Hemsedal. Often in very shabby caravans. We invited them to tweet, tell stories on our page, get fans, spread the Coke word and those who got most followers/likes won a full pimping of their very own wagon. The corporate Coke logo in pink?? yes, proud of that one.